About

I'm a Melbourne-born brand designer based in Sydney, with 8+ years across in-house, agency, and freelance work, taking brands from strategy through to campaign, print, and digital. 
I'm a Melbourne-born brand designer based in Sydney, with 8+ years across in-house, agency, and freelance work, taking brands from strategy through to campaign, print, and digital. 
I'm a Melbourne-born brand designer based in Sydney, with 8+ years across in-house, agency, and freelance work, taking brands from strategy through to campaign, print, and digital. 
I'm a Melbourne-born brand designer based in Sydney, with 8+ years across in-house, agency, and freelance work, taking brands from strategy through to campaign, print, and digital. 

2026 – Present

Brand Designer

ThirdEye

First dedicated brand designer in the marketing team, brought in to take the brand from a guidelines PDF into a working system: reusable assets, a data-visualisation design language, and an AI workflow producing on-brand text-to-image in Figma Weave. Built two Claude skills now used across the team, one that pressure-tests concepts against positioning and tone, one that turns a loose ask into a structured brief before design starts. Also front-end built the interactive SMR calculator live on the company site.

2026 – Present

Brand Designer

ThirdEye

First dedicated brand designer in the marketing team, brought in to take the brand from a guidelines PDF into a working system: reusable assets, a data-visualisation design language, and an AI workflow producing on-brand text-to-image in Figma Weave. Built two Claude skills now used across the team, one that pressure-tests concepts against positioning and tone, one that turns a loose ask into a structured brief before design starts. Also front-end built the interactive SMR calculator live on the company site.

2026 – Present

Brand Designer

ThirdEye

First dedicated brand designer in the marketing team, brought in to take the brand from a guidelines PDF into a working system: reusable assets, a data-visualisation design language, and an AI workflow producing on-brand text-to-image in Figma Weave. Built two Claude skills now used across the team, one that pressure-tests concepts against positioning and tone, one that turns a loose ask into a structured brief before design starts. Also front-end built the interactive SMR calculator live on the company site.

2024 – 2025

Graphic Designer

Daily Press Group

Lead designer across 10+ client accounts at once, including the Cronulla Sharks, a 14-brand hospitality group, Foxtel and ILG. Brand and campaign creative end to end, print, digital, social and web, holding consistency at volume. Concept through to final production, working with internal teams and client stakeholders on both ends of the brief.

2024 – 2025

Graphic Designer

Daily Press Group

Lead designer across 10+ client accounts at once, including the Cronulla Sharks, a 14-brand hospitality group, Foxtel and ILG. Brand and campaign creative end to end, print, digital, social and web, holding consistency at volume. Concept through to final production, working with internal teams and client stakeholders on both ends of the brief.

2024 – 2025

Graphic Designer

Daily Press Group

Lead designer across 10+ client accounts at once, including the Cronulla Sharks, a 14-brand hospitality group, Foxtel and ILG. Brand and campaign creative end to end, print, digital, social and web, holding consistency at volume. Concept through to final production, working with internal teams and client stakeholders on both ends of the brief.

2022 – 2024

Graphic Designer

Half Dome

Brand and performance-marketing campaigns for national clients including The Good Guys and Petstock, across paid and organic. Worked alongside marketing strategists to turn campaign insight into concepts, which is where the brand thinking and the media numbers had to agree. Also produced video content for client and internal marketing, and supported a full company rebrand.

2022 – 2024

Graphic Designer

Half Dome

Brand and performance-marketing campaigns for national clients including The Good Guys and Petstock, across paid and organic. Worked alongside marketing strategists to turn campaign insight into concepts, which is where the brand thinking and the media numbers had to agree. Also produced video content for client and internal marketing, and supported a full company rebrand.

2022 – 2024

Graphic Designer

Half Dome

Brand and performance-marketing campaigns for national clients including The Good Guys and Petstock, across paid and organic. Worked alongside marketing strategists to turn campaign insight into concepts, which is where the brand thinking and the media numbers had to agree. Also produced video content for client and internal marketing, and supported a full company rebrand.

2021 – 2022

Graphic Designer

Cricket Victoria

Managed visual identity and campaign creative across three brands: Cricket Victoria, the Melbourne Stars and the Melbourne Renegades. Membership, sponsorship and fan-engagement work, from EDMs and social campaigns through to event signage. One season calendar, three audiences, no deadline that moves.

2021 – 2022

Graphic Designer

Cricket Victoria

Managed visual identity and campaign creative across three brands: Cricket Victoria, the Melbourne Stars and the Melbourne Renegades. Membership, sponsorship and fan-engagement work, from EDMs and social campaigns through to event signage. One season calendar, three audiences, no deadline that moves.

2021 – 2022

Graphic Designer

Cricket Victoria

Managed visual identity and campaign creative across three brands: Cricket Victoria, the Melbourne Stars and the Melbourne Renegades. Membership, sponsorship and fan-engagement work, from EDMs and social campaigns through to event signage. One season calendar, three audiences, no deadline that moves.

2017 – 2022

Content Designer

Built Environment Channel

Four years inside a startup, designing 10,000+ content pieces and building 250+ modular templates so the team could keep the pace without the brand drifting. Produced the investor materials that helped secure major private-equity funding. Shaped the visual direction while the company was still working out what it looked like.

2017 – 2022

Content Designer

Built Environment Channel

Four years inside a startup, designing 10,000+ content pieces and building 250+ modular templates so the team could keep the pace without the brand drifting. Produced the investor materials that helped secure major private-equity funding. Shaped the visual direction while the company was still working out what it looked like.

2017 – 2022

Content Designer

Built Environment Channel

Four years inside a startup, designing 10,000+ content pieces and building 250+ modular templates so the team could keep the pace without the brand drifting. Produced the investor materials that helped secure major private-equity funding. Shaped the visual direction while the company was still working out what it looked like.

  • Brand Design –

  • Identity Systems –

  • Campaign & Content –

  • AI-Integrated Workflow –