Energetic digital posters bringing Foxtel’s biggest sporting moments to life.
EDM Design • Image Editing • Print
Each month, Foxtel Sports releases an EDM highlighting key upcoming broadcasts across its premier sporting channels.
Client:
Foxtel
Role:
Graphic Designer
Year:
2024
Explore the full story –
Challenge
A month of sport is a lot of fixtures, and the EDM had to give subscribers something more useful than a list. It needed to balance bold imagery with clear, accessible information, capturing the excitement of live sport while maintaining Foxtel's premium visual identity.
Objective
I designed a dynamic series of downloadable PDF posters to accompany these campaigns, giving subscribers an engaging, shareable snapshot of the month's events.
Results
The series runs monthly across Foxtel's premier sporting channels, with each issue carrying the same visual system across the EDM and the downloadable posters.
