A refreshed identity bringing new life to a coastal classic.
Branding
Formerly known as The Old Pub, Woy Woy Hotel is a long-standing Central Coast venue with a deep connection to the local community.
Client:
Woy Woy Hotel
Role:
Visual Identity • Branding • Print • Signage
Year:
2025
Explore the full story –
Challenge
The pub wanted to revitalise its brand while preserving that connection. The brief was to modernise without losing the nostalgia that made it a beloved Central Coast icon.
Objective
Rather than replace what people already recognised, the approach was to build on it. A conscious decision was made to protect the recognition the pub had already earned locally, and to lean into its position directly across from Pelican Island, keeping the mark rooted in place. I reimagined the original pelican logo through a series of playful, characterful illustrations that capture the easy-going charm of the area.
Results
The refreshed identity and a full identity system: logo, signage, menus, social templates and merchandise. The result feels modern and inclusive, yet unmistakably the same pub, balancing heritage with renewed energy that invites both locals and visitors to feel at home.
