Westend Recordings is a Melbourne-based recording studio and independent label with a deep appreciation for the timeless sound of Motown and classic soul. The brief was to create a visual identity that honours the warmth and authenticity of that era while feeling fresh and relevant today.

I developed a brand system that draws on vintage typography, rich colour palettes, and understated design details reminiscent of old record sleeves. The result is an identity that feels both nostalgic and contemporary.