Foxtel Sports EDM

Energetic digital posters bringing Foxtel’s biggest sporting moments to life.

Overview

Each month, Foxtel Sports releases an EDM highlighting key upcoming broadcasts across its premier sporting channels. The brief looked simple, a set of posters and an EDM, but the real challenge was information design: fitting an entire month of events into something a subscriber could actually scan, while keeping the energy of live sport and Foxtel's premium identity intact.

It was built as a system: the EDM and the highlight posters run on a consistent, reusable framework that keeps the brand and information hierarchy steady from edition to edition. To stop it from going stale, the hero imagery is rebuilt by hand in Photoshop each month, staying bold and current without the system ever looking repetitive. The series has run monthly ever since, and still does today.