Formerly known as The Old Pub, Woy Woy Hotel wanted to revitalise its brand while preserving its long-standing connection to the local community. The brief was to modernise without losing the warmth and nostalgia that made it a beloved Central Coast icon.

I reimagined the original pelican logo through a series of playful, characterful illustrations that capture the easy-going charm of the area. The refreshed identity feels inclusive and contemporary, balancing a sense of heritage with a renewed energy that invites both locals and visitors to feel at home.